Savana launches NEW.VE, a new sustainable brand

Savana launches NEW.VE, a new sustainable brand
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Expo Riva was the stage for the presentation of yet another novelty. Savana, the company specializing in the production of children’s footwear, has launched a new brand. New.Ve (New Version of the World) aims to bring to life some innovations in which the company has been investing in the field of sustainability. 

“We decided to launch New.Ve, a new eco-friendly shoe brand of Savana. Our company has been in demand over the last few years to produce this type of product, and we have grown alongside our customers and partners. Therefore, we wanted to create a more environmentally friendly brand”.

Coffee bags and grounds, tennis balls, apples and Tencel, are some materials that the company already incorporates in its products. “The brand features key materials such as rubber soles that, being a natural product, can integrate easily new more sustainable ingredients. In this regard, we have a partnership with SBR, and we incorporate end-of-life tennis balls, coffee grounds, rice husks, cork, recycled soles, among others”, adds Luísa Silva. “In terms of cutting, we can incorporate grape skins, apple skins, cactus skins, hemp and recycled materials like bottles that are collected from the ocean.

In Riva, the highlight was the model produced with coffee bags. Coffee grounds have been incorporated into the sole, and a material with old coffee bags was developed on the upper part. The model has an insole made of bamboo with recycled foam and organic cotton, and jute in the laces.