Portuguese Shoes launches 2025 campaign
A return to its origins sets the tone for Motherland, the new international campaign to promote Portuguese footwear, starring actor José Condessa. When everything is ephemeral and swaying, what remains is what keeps us grounded. At a time when the future is being mapped by the minute, the footwear industry is repositioning itself on what […]
APICCAPS presents One of Us
“I don’t know how many souls I have. I’ve changed at every moment. I always feel like a stranger. I’ve never seen or found myself”. The words of Fernando Pessoa reflect a deeper thought about being and are the basis of the new Portuguese Shoes campaign. Every being is multiple in his own singularity. No […]
Marcelino Sambé stars in the new Portuguese shoes campaign
We walk every day. Never to the same place, even if it seems so. We walk forward, daily towards the future, even when it seems we are still. We move every day towards the new, even when we do not feel it. But we are not all the same. We do not wear the same […]