Lemon Jelly launches Nyssa, the world’s first 100% circular handbag

12-13 lemom jelly
share this

Lemon Jelly has teamed up with Balena Science to launch the world’s first 100% circular handbag last November. By increasing its investment in sustainability, the Portuguese footwear and accessories brand hopes to create a movement that can revolutionise the fashion world.

In partnership with Balena Science, a company that develops high-performance biopolymer materials, this handbag is made of BioCir®Flexum, an organic-based thermoplastic material that is fully compostable and recyclable. In fact, it is a material solution that can be fully perfectly processed like conventional plastics, taken to a composting facility at the end of its life and biodegraded into renewable biomass, leaving no residue or negative impact on the environment. BioCir® is designed to replace traditional fossil-based plastics with no environmentally safe end-of-life solution.

Lemon Jelly, which launched the new product via LinkedIn, guarantees that “We’re not just creating a product; we’re playing a pivotal role in a greener, more conscious world, all while staying true to our fun, signature touch”.

On the other hand, Balena emphasises that “Nyssa isn’t just a handbag; it’s a movement, a sustainable symbol for those who believe that fashion leaves no trace”, concluding that “this collaboration celebrates the strengths of both Balena’s material science innovation and Lemon Jelly’s commitment to responsible fashion”.

To ensure full circularity, the collaboration between the two companies includes an end-of-life plan. At the end of the product’s life, users will be able to return the handbag to Lemon Jelly for recycling. Balena has also established a network of industrial composting facilities that will be linked to Lemon Jelly. This will ensure that when the product is no longer suitable for reuse, it can be composted responsibly and sustainably.Available from the Lemon Jelly online shop, Nyssa is available in black and amber yellow, both with a matte finish.